Whether you’ve been in business for years or are just starting out, you need to prioritize customer service for success in the new year. A report by the customer intelligence consulting firm Walker reveals that customer service will replace price as the key brand differentiator by 2020.

Other studies have shown customers are willing to pay more if they are loyal to the brand or product, making customer service more important than ever. And a study by the Harvard Business Review shows that increasing customer loyalty by just 5% can increase profits from at least 25% to as much as 95%.

So what does this mean for your daily business practices in 2018? It means this is an opportunity to honestly evaluate and elevate your customer service interactions across all communication channels.

Look at how you’re communicating with customers through your website and social media channels, but don’t forget that the phone will always remain a key communication channel for customers who want to speak with a real person. Receiving voicemail or being put on hold frustrates many callers and prompts them to call the next business on the list. To avoid missing those potential business opportunities, make sure their calls are answered promptly by a friendly, professionally-trained receptionist that’s dedicated to helping you grow your business.

If you’re ready to elevate your customer service and increase your number of loyal customers in 2018, Voice Link of Columbus, Inc. can help. We deliver the service your customers deserve by managing your calls whenever you need— during peak hours, after business hours, or around the clock 365 days a year.

With an 82% referral rate, Voice Link provides live answering services that will exceed your expectations and will keep your customers coming back. Our monthly plans contain no hidden fees and are tailored to suit your unique needs. Request information online or call us at (800) 262-2799 for a free consultation.